WhatsApp Marketing involves using WhatsApp to directly communicate with customers, promote products, and provide personalized support. It leverages WhatsApp’s user-friendly features such as broadcast lists, group chats, and WhatsApp Business accounts to interact with customers on a more personal level.

WhatsApp Marketing is effective for businesses aiming for high customer engagement through real-time communication. It’s particularly useful for sending updates, reminders, promotional offers, and customer support. The ability to send multimedia content, including videos, images, and PDFs, makes WhatsApp an excellent channel for rich marketing communication.